Circuit of The Americas
Creative Lead | Experiential Design | Brand Identity | Production | Merchandise | Project Management
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These tower units are large, 10 foot tall signs that were placed throughout the Austin Convention Center. They provided event hours, descriptions of particular Expo Features, and each tower had a unique QR code that would lead guests to a digital map of the expo floor.
Other signage included custom directional covers for Expo entrances and wayfinding throughout the convention center, as well as standing signs for tracks & summits, stages, and health & safety information.
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